EXCLUSIVELY ON THE APP STORE
Groundbreaking Band Invites Fans On Immersive Digital
Journey,
Telling Their History Through Interactive Content, Music,
Photos, Videos, Memorabilia And Graphic Novel
Warner Music Group Presents A New Way To Showcase
And Experience A Band's Entire Career In A Single Download
LOS ANGELES – The Doors are once again poised to break on through
with a first-of-its-kind iPad app, THE DOORS, available exclusively on the App
Store. Released by Warner Music Group’s Rhino Entertainment, the app brings the
band’s story to life with an unprecedented immersive experience that delves
deeply into every aspect of The Doors’ iconic career with interactive content,
unpublished band images and artwork, rare videos, music, and much more.
THE DOORS APP was conceived and produced by Elektra Records
founder and Warner Music stalwart Jac Holzman, who signed the Doors to the
label in 1966, and Robin Hurley; along with the participation of drummer John
Densmore, guitarist Robby Krieger and keyboardist Ray Manzarek, and the estate
of the late singer Jim Morrison. Holzman, a pioneer in the music industry and a
pivotal force throughout the band’s career, comes full circle with this app.
Holzman and Warner Music now bring The Doors into the digital age with a
visionary project that redefines how a band’s work can be chronicled in the
virtual realm.
“The genesis of this
project began with a desire to digitize the boxed set, to use new technology to
improve upon a much-loved fan experience. It made total sense to choose The
Doors. They have always been ‘ahead of the curve’ artists and their story is
one of the great sagas in rock,” says Holzman. “Together with the band, we tell
a compelling tale using materials from The Doors’ own archives and the Warner
Music vault plus the hundreds of other sources we chased down – a wealth of
treasures including previously unseen photos, fresh interviews, and behind the
scenes insights and reflections. Delivered in a single download, this is a
riveting approach to showcasing a band's entire career. I believe Warner Music
has set the bar higher for future music apps… and that is a very good thing to
do!”
An intimate portrait of the band enjoying a drink at the Hard Rock
Café — taken by legendary photographer Henry Diltz during a shoot for the Morrison Hotel album — greets visitors
on the home page and guides them on a journey through the living history of one
of rock’s most fascinating and incendiary groups.
THE
DOORS APP is divided into several sections, with the The Story button leading to the true centerpiece, proving endlessly
intriguing for both veteran fans and new initiates with hundreds of photos,
videos, and interviews. All six albums recorded by the original Doors foursome,
as well as the two albums recorded later by the Doors as a trio, are
spotlighted here through essays from counterculture icons including Patti Smith
and Hunter S. Thompson, Doors historians such as David Fricke, Greil Marcus,
and archivist David Dutkowski, as well as pieces from the band and personal
reminiscences shared by Holzman. The
Story section also highlights extensive technical notes detailing all the
equipment used to create every studio album.
Among
the other centerpieces of The Story
section is a graphic novelization of the notorious Miami Incident, where Morrison was falsely accused of exposing
himself during a 1969 concert. The infamous episode comes to life here through
drawings by award-winning comic book artist Dean Haspiel, words by Adam Holzman
(son of Jac), and rare audio of Morrison recorded during the show. This section
also includes the once-confidential FBI report, the arrest report, a portion of
Jim’s tongue-in-cheek testimony, Morrison’s mug shot, and his posthumous pardon
issued in 2010.
Also
featured are a comprehensive Timeline,
a Cast Of Characters listing key
people in the Doors’ universe, an interactive Doors Map of LA that focuses on prime locations in the band’s
history, a Gallery filled with rare
and iconic images, all song lyrics, in-app links to social media and the iTunes
store, and a customizable My Favorites area.
All told, the app features over 500 images including band photos, album art,
singles, international releases and memorabilia (posters, ticket stubs,
advertisements, press releases, contracts, and related correspondence). The app
also includes 44 short form videos and 60 audio segments. Holzman had referred
to The Doors app as a “1500 piece jigsaw puzzle in three dimensions, which arrives
on your iPad, elegantly pre-assembled.”
The Doors App official trailer:
To
coincide with the launch of THE DOORS APP, each of The Doors’ studio albums
have been Mastered For iTunes by their longtime producer Bruce Botnick and are
now available exclusively on iTunes. Three new digital boxed sets (The Complete Studio Albums, Behind Closed Doors – The Rarities, and Strange Nights Of Stone Vol. II – The Bright
Midnight Archives Concerts) as well as two Mastered For iTunes compilation
albums (The Very Best Of and The Future Starts Here: The Essential Doors
Hits) are also available now on iTunes.
No comments:
Post a Comment