The Blues Hall of Fame Inductee heads into the studio this month to commence recording the new album, released internationally by the Mascot Label Group’s Provogue Records. Cray performs at this year’s London Bluesfest at the O2 Shepherds Bush Empire (June 26), followed by concerts at Glasgow O2 ABC (June 28) and Birmingham Town Hall (June 29).
“I’m very proud to add the legendary Robert Cray to the Provogue roster,” says Label President Ed van Zijl. “Not only is Robert an artist of the highest calibre, he has worldwide name recognition that garners a tremendous amount of respect. We are honoured and dedicated to deliver a first-class campaign worthy of Robert’s talent.”
Never content with interpreting his music the same way twice, Cray’s daring innovations have placed him at the top of the business. His distinct guitar style that has become a signature blend of rhythm and blues, pop, rock, soul and traditional blues helping introduce old and new fans to a more contemporary blues sound.
Working in the studio with Cray will be the acclaimed rock producer Kevin Shirley (Aerosmith, Led Zeppelin, Joe Bonamassa, The Black Crowes). “I’m really enthusiastic about collaborating with Kevin,” says Cray. “He’s done some amazing work in the past and I like the direction we’re taking for this album.”
“What an absolute honour to work with Robert Cray,” adds Shirley. “I’ve been a fan since Strong Persuader. He’s an extraordinary talent. It’s really such a treat for me! My goal and challenge with this record, is to tap into the edgy vitality and spontaneity of a live Robert Cray performance, and wrap it up as a studio recording, with a big Blues bow!”
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