THE WHO “TOMMY” DIGITAL BOX SET
WORLD’S FIRST DIGITAL BOX SET APP
“TOMMY remains
magnificent 9/10” UNCUT
November 25th 2013 - When it was first released in 1969 Tommy, The Who’s defining rock opera
about a deaf, dumb and blind pinball playing boy was a groundbreaking leap
forward for the long playing album format. It only seems fitting that the 2013
edition of the album should once again push the concept of the ‘boxset’ into
new territories.
To complement the recently released in Deluxe and Super Deluxe editions
of ‘Tommy’ Universal Music Catalogue have collaborated with developers MODO to
produce a brand new iPad digital box set application.
The first of its kind, fans can download the
app for free and if already have Tommy in their iTunes music collection, they
can play the full tracks on their tablets along with the visuals/extra that
accompany the super deluxe set. If not, they can play 90 second edited previews
through iTunes & buy them directly.
The critically acclaimed book written by
Richard Barnes, Mike McInnerney’s original artwork & photos included in the box are available to flip
through and view using the usual pinch & swipe navigation of the iPad. As
with the music, the photos and the book are included in the in app purchase
mechanic.
The digital box set also includes: a
built-in Music Player – fans can listen to the album whilst reading the book
& exploring the photos. The video section includes five tracks streamed
into the app taken from the Who’s Live At The Coliseum ’69 show. A specially
developed Pinball Game – created using the NYC Metropolitan Opera House gig of
1970 poster image that encourages fans to play and post their scores as well as
links to the official Who site, official store and social channels.
The digital box set enables fans to have
their full super deluxe experience with them on the move and shows off the
wonderful assets from the physical deluxe that many people would never see,
due to the limited nature of the boxset.
Geoff Smith, head of digital for Universal
Music Group International ‘The Tommy digital box set transforms the beautiful
physical box edition into a unique & fully immersive experience allowing
fans of all ages across the world to access & explore this seminal album in
a fully interactive way’.
No comments:
Post a Comment